Halloween Sale Biography
source (google com.pk)New research from Mintel has found that sales of Halloween products reached £230m in 2013 and could grow to around £240m this year.
The data showed that more than two-fifths (43%) of consumers spent money on Halloween products or services in 2013.
Other key findings from the report include:
three fifths (58%) of 16-24′s and over half (55%) of those aged 25-34 spent money on Halloween in 2013
60% of parents bought products or services for Halloween in 2013, rising to 73% of consumers with children aged 6 to 12
28% of consumers bought trick-or-treat confectionery in 2013, rising to 40% of parents
the number of food and drink products launched with a mention of Halloween grew 263% between 2009 and 2013
John Mercer, senior European retail Analyst at Mintel, said: “Halloween is firmly established on the retail calendar and continues to grow in importance, but it is an event marked by frugal shopping from consumers: average spend is low and confectionery is by far the most popular category to spend on.
“To grow the market, there is value in focusing on the demographics already clued up to the event – young adults and families – and nudging up their spending by encouraging small-ticket confectionery shoppers to trade up to non-food items. Alternatively, retailers can try to draw in more consumers, such as older shoppers (including grandparents) and consumers without children, who are currently less likely to be spending.
“For stores, the gains go beyond a bite of the £240 million market: Halloween-themed ranges, merchandising and in-store events can have a ‘Santa’s grotto’ effect, providing shoppers with reasons to visit stores, driving footfall and encouraging impulse purchases.”
In 2013, IBISWorld expects consumers to spend $2.76 billion on costumes, a modest 1.5 percent increase from 2012. By contrast, spending on costumes skyrocketed 29.5 percent in 2012, on the back of strong consumer sentiment. A little more than half (50.4 percent) of this category’s revenue will come from adult costumes, while 47.7 percent will be generated through the sale of children’s costumes and another 1.9 percent will come from pet costumes. IBISWorld expects that most of the growth in this category will be driven by sales of children’s costumes; Americans are likely to significantly cut back spending on their pets this Halloween.
The number of adults celebrating Halloween is projected to shrink compared to last year as consumers remain cautious over discretionary spending in light of the government shutdown. Moreover, those choosing to engage in the festivities are likely to spend a smaller amount of money on an outfit than they did last year, in an effort to curb discretionary costs. As such, only a meager uptick in spending is expected this year.
Candy
Candy is the second-largest expenditure category on Halloween; this year, it is expected to total $2.25 billion, an increase of 2.7 percent over 2012. The meager increase is a stark contrast from last year’s 12.3 percent jump in candy sales. Candy is a small purchase for most households, so spending on this category is not expected to be as constrained as costumes. However, ongoing health concerns may also contribute to weaker demand this year as shoppers turn to more health-conscious treats like apples and sugar-free snacks.
Decorations
Although spending on decorations is also slowing, IBISWorld anticipates decorations to experience the strongest revenue growth this year, jumping 6.7 percent to $2.23 billion. Demand for this category remains strong compared to the others because decorations can be a small and inexpensive way to get into the holiday spirit. Moreover, with the prevalence of social networking sites like Pinterest that highlight and encourage do-it-yourself (DIY) projects, consumers will be keener on sprucing up their spaces this year.
Greeting Cards
Greeting cards are a highly discretionary purchase, especially on occasions that are not traditionally focused on the family, like Halloween. Shoppers are likely to opt for more decorative and festive expenditures in lieu of greeting cards, causing the category to decline about 5.0 percent to $385.1 million in 2013. Despite the rise in popularity of artisan paper goods, consumers that choose to send cards will likely engage in DIY projects or e-mail and social media greetings instead.
Halloween is probably my favorite holiday even though it has changed so much in the, uh-hum, 40 some odd years I have been involved with it. In fact, I like Halloween so much I have a few Halloween decorations up all year round.
The best time to get these decorations? Right after Halloween at the after Halloween sales. You can find some incredible deals and bargains. Last year I hit up a few after Halloween sales and scored a fog machine for $20 that was almost $60 just a week before. Same with costumes. They are half off or more if you get them just after Halloween.
The thing is that most of the items will be picked over and gone and you simply can not be too picky in what you are looking for. A couple years ago I had no idea I would end up getting a dozen long stem black roses or a dozen long stem white roses splattered in fake blood but there they were at 70% off so…
Oh sure it is the same with other holidays. They tell you that you will get the best deals on Black Friday but if you wait until just after the Christmas holiday, the bargains are even better. Since Halloween is my favorite and some of the decorations stay up year round at my place…
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
Halloween Sale Halloween Costumes Ideas Decorations Wallpaper Pictures Costumes 2014 for Kids MakeUp Nails Background Photos
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